Packaging & Branding
Designed at Voicebox Creative. O.N.E Coconut Water was small brand from Thailand acquired by Pepsi Co. With plans to launch the beverage in the United States, we were tasked with redesigning the branding and packaging to fit the current market. My role on the project was the concept and development of the designs. With guidance from my creative director Sean Baca, we worked together in building out the product line into additional flavors. The design was inspired by over lapping water drops that formed a blossoming flower, creating a bursting target for the brand to shine. We incorporated the metallic treatment from the original pack and tailored it to fit a more modern aesthetic. With the new design Pepsi Co. was able to extend the product SKUs to generate new revenue.