Brand Identity, Packaging, Website, Digital Advertising, Interior/Exterior Finishes,
Custom Typography, Signage, Apparel, Social Media Content.
A project designed while at Butchershop, Jasper is a residential building inspired by Film Noir in downtown San Francisco. As one of two designers on this project, we concurred and divided in order to establish the brand as the building was being erected. The mark represents the drastic angles and positive/negative spaced represented in Film Noir. The brand assets include; signage, custom room numbers, key cards, swag, stationery, welcome gifts, interior graphics, a teaser and full website.