Drake’s Hays IPA Series

Drake’s Brewing Co. in San Leandro is brewing a limited series of Hazy India Pale Ales. The brand identity is reminiscent of the badges seen on power tools of the 1960’s. Flipping through vintage tool catalogs, gathering typography from Craftsman Tool manuals, and finding inspiration from items you’d find at a truck stop, Hays became the workingman’s beer at Drake’s.

Services: Brand Identity, Packaging, Custom Typography, Print, Signage, Copywriting, Website, Promotional Collateral. 

Collaborators: Gamut

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